TFT - Watch Museum

IWC, the Swiss match master that bills itself as making watches exclusively for men, has opened a new watch museum, as per the following report:

IWC has combined modern architecture and a multimedia display concept in a refined, informal ambience to make its newly opened museum an experience for watch lovers.

In conjunction with the extension of its premises, IWC is celebrating a further milestone. With a surprising museum concept, the watch manufacturer is housing its precious exhibits and its 139-year company history in a contemporary and luxurious surroundings. Watch enthusiasts will experience the past and present of the mechanical luxury watch in an authentic ambience, which reflects the corporate identity of this old-established company. The relaxed atmosphere of a gentlemen’s club makes the journey through time a special experience. A multimedia display cabinet, lounge furniture with audio listening stations and interactive screens permit an in-depth examination of the exhibits and background information on various levels.

In 1993, to mark the 125th anniversary of its founding, IWC had established its own museum. Formerly contained in an intimate setting under the roof of the original listed building, the museum is now accommodated in an entirely new and highly contemporary venue, where it is also accessible to the public for the first time. The generous floor plan assures an exciting layout, which starts at the entrance with a presentation of traditional historical watch production and, in addition to comprehensive documentation, also affords a view of a modern horological workshop in the IWC Customer Service Department. The first 100 years of the history of IWC wait to be discovered in the west wing. The history of the company advances along a time line in an impressive multimedia display cabinet. Alongside this, exquisite exhibits emphasize the topics of the most significant epochs. The light-infused east wing is home to the period after 1970. The current watches families from IWC are displayed against the backdrop of their emotional theme worlds and make their uniqueness come alive in a special way. Around 230 choice exhibits are show-cased in the museum, which seeks to maintain a lively dialogue through ever-changing special exhibitions. IWC will also use the attractive premises for customer events and receptions.

Intro

This is my latest blog, dedicated to business & leisure travel. I t wil also include a regular section, titled The Finer Things[TFT] focussingo n luxury items. and lifestyle.
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